About Us

ABOUT US

AFreeca Living is the home of the African Proverb Soy Candle, proudly crafted in Melbourne. We create premium scent experiences for the home — pieces you’ll be proud to showcase and delighted to share. Our collections include hand-poured soy candles, room sprays, reed diffusers, fragrance oils, and more. Every product is produced in small batches to ensure exceptional quality, lasting fragrance, and a touch of artistry in every pour.

At the heart of our brand lies a deep reverence for African Proverbs — traditional sayings that carry wisdom, values, and timeless truths passed down through generations. These proverbs teach, inspire, console, celebrate, and guide. Our signature candles honour this legacy, pairing meaningful words with thoughtful fragrance to spark reflection, connection, and conversation.

Crafted With Intention. Made With Love.

Quality and safety are central to everything we create. We use only premium, environmentally friendly ingredients — plant-based wax, clean fragrance oils, cotton wicks, and natural reed sticks — all free from harmful substances and specifically formulated for home-fragrance use. Your home deserves beauty without compromise.

Our Mission

Our mission is simple:
To deliver premium, long-lasting home fragrances that enrich the spaces you love.

We craft each product with intention and love, ensuring every scent tells a story. Beyond beautiful aromas, our purpose is to share cultural wisdom, celebrate heritage, and create moments that feel meaningful. Through the union of fragrance and ancestral knowledge, we aim to inspire deeper conversations, foster understanding, and bring a sense of rooted warmth into every home.