About Us

ABOUT US: AFreeca Living is home of the African Proverb Soy Candle, proudly made in Melbourne. We deliver premium scent experiences for your home and living spaces you'll be proud to showcase. Our carefully crafted collections feature hand-poured soy candles, room sprays, reed diffusers, fragrance oils and more - each produced in small batches to ensure exceptional quality and lasting fragrance, made with intention and love.

AFRICAN PROVERBS: Traditional sayings that convey wisdom, lessons, and cultural values, passed down through generations, and often used to illustrate ideas, reinforce arguments, and deliver messages of inspiration, consolation, celebration, and advice.

The heart of our business, our signature African Proverb soy candles, honors and celebrates the rich traditions of wisdom passed down through generations. These proverbs carry lessons of inspiration, consolation, celebration, and advice that connect our customers to the depth and beauty of African cultural heritage.

QUALITY: To ensure quality and safety, we only use premium and environmentally friendly ingredients (plant based wax, fragrance oils, cotton wicks and natural reed sticks) that are specifically formulated for use in candles and home fragrance products without harmful substances and chemicals.

MISSION: To deliver premium and long-lasting home fragrances our customers are proud to showcase in their homes and share with friends and loved ones. We craft each product with intention and love, ensuring exceptional quality. Our purpose extends beyond beautiful scents - we aim to spark meaningful conversations, foster cultural understanding, and create moments of reflection through the power of fragrance combined with ancestral wisdom.